Chief Gordon Ramsay is a world-renowned chief that’s also made it big as a reality TV star. Both his British and American food and competitive cookery shows debut to astonishing numbers, but it’s his restaurants that have helped solidify his status as one of the best chefs in the world. The Scottish-born 48-year-old chef has opened many restaurants over the years, with all of them holding a total of 14 Michelin stars. His signature Restaurant Gordon Ramsay in Chelsea, London has held three of those stars since 2001. If you’ve ever wanted to open your own restaurant, here are a few of Gordon Ramsay’s tips to follow to make it a complete success:
1. Really passionate about it
According to Ramsay, “a lot of people open restaurants out of vanity, people can’t even boil an egg. That’s like me buying a rugby club because I like the game. One of my biggest bugbears is that you don’t need any qualifications to do it. People fall in love with an idea and don’t want to learn their craft, which takes years – time and commitment.”
You shouldn’t want to open a restaurant just to have your name on it; it should be something you’re going to do for the rest of your life. And that means to actually learn how to cook, too, which Ramsay highly recommends.
2. Do your research
“The secret of a good local restaurant is knowing your customers and catering for them.”
In order to have a successful restaurant, you can’t open something people aren’t going to want, which is why you need to study the area to learn what people want from a restaurant. Check out the competition and see what locals don’t like and like about them. Then make sure to that all your research into consideration before you open anything.
3. Be a leader
“You’ve got to trust the brigade that you’re paying, and secondly, bring them on, involve them. Make them talented. Keeping hold of them, motivating them.”
As the owner of the restaurant, you have to make sure that you’re a good leader. You always have to know what’s happening in you restaurant, in addition to fostering a great atmosphere for your employees.
4. A great menu
“The more dishes, the lower the standard.”
To have a great restaurant with standards, you shouldn’t have a lengthy menu. The more items you have on the menu, the more it confuses your customers. A great menu is simple and really focuses on producing quality food that’s well presented. With less items on the menu, your kitchen will be able to create wonderfully delicious items faster than with longer menus.
5. Keep it spotless
“The cardinal rule of cooking – your kitchen must be clean, and by clean I mean spotless!”
On all of Ramsay’s shows, one of his biggest pet peeves is a dirty kitchen. A restaurant’s kitchen should always bee clean no matter what. Never let it get disgustingly dirty because you’ll lose customers.