Promoting is so important in the marketing world that companies and business owners devote a lot of time to it and consider a separate budget for it. But you should know that promoting is done in different ways and with certain methods, in this article we mention 9 practical ways to promote products.
Tell the true story of your product
Human minds have evolved in such a way that they love to hear stories. A true story about your product can produce amazing results. And especially when your story has character and engages the audience’s emotions, you engage the brain more. In fact, you can use the whole brain.
Research has shown that the brain does not differentiate between reading about an experience and experiencing it in real life. This will make them feel good about your product and make them more likely to buy it.
Do what your competitors won’t
A famous example of this marketing method is Nike. They used an unknown marketing tactic and endorsed a famous athlete.
They convinced a person named “Michael Jeffrey Jordan” (one of the most influential basketball players in history) to promote Nike shoes in 1985. While Jordan was a lifelong Adidas lover. But Adidas did not offer him a deal. He wasn’t a superstar when he signed a promotional deal. But by 1990, Nike’s revenue reached $2.2 billion. Today Adidas is about 1/3 the size of Nike.
Email marketing to Promote products
Email marketing is one of the most cost-effective ways to promote products with quick returns. And segment your email lists to find subscribers who are most likely to be interested in your Business advertising.
Your customers want to know about the latest news and discounts on your products, that’s why they subscribe. According to a study conducted by Marketing Sherpa, 72% of consumers prefer email over other forms of communication.
Use images to Promote products
Visual media works better than any other type of content on social media, this is the most important thing to help Promote products.
Produce creative promotional videos
You don’t need a huge production budget to create a movie. So using a camera or camera tripod, a little time and a smartphone, you can make videos that introduce a product effectively.
The goal is promoting your products, but your customers don’t care about the product. They pay attention to the value and how your product solves their problem.
Promote your product on Instagram
Instagram has more than 400 million active users and its visual focus is promoting products. Any brand can share its products in this network.
There are many ways to use Instagram to promote products. You can share captivating images of your products, share a video of one of your products, run a contest, or reach out to Instagram influencers and ask them to promote products.
Use YouTube to promote products
YouTube has become one of the biggest search engines in the world for finding fresh content. Also, YouTube videos are ranked in traditional search engines like Google. This represents a huge traffic opportunity.
You don’t need to create a viral video to get results on YouTube. You can still promote products with interesting or useful videos. Many people may be looking for your products or brand on YouTube. By creating a channel with your brand, and with your videos, you can find many customers for your business.
Holding contests to promote the product
Contests are an easy and affordable way to make your brand famous. You need to make sure who you are designing your contest for.However, many matches fail. There are several solutions to prevent these problems. You need to make sure that the platform you choose to advertise is popular or not, whether it is the right time to advertise your product or not, whether you can fulfill your advertising promises or not. It is important to follow all these tips to promote products.
Use a virtual office
The virtual office service assigns an enterprise fixed cloud phone to each company, which is portable and multiple extensions can be defined for each person at any point. As a result, employees wherever they are can answer calls and keep in touch with customers properly. With the virtual office, you can give a professional image to your product and use its number in advertisements to manage calls at a low cost and have call reports.
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