Basically, we will put so much effort if it is involved with our shopping activity, especially when it relates to our physical appearance. Some studies have shown the level of satisfaction of the customer towards fashion is somehow related to their purchasing behavior. Lady Gaga earned 33 million as of June 2014. She is a very successful celebrities who are able to capture people attention all over the world-people mostly interested in her fashion style, including her glamorous shoes, boots, sunglasses and other accessories. Let’s see how Gaga perceives about fashion and her shopping affects her life.
“When I’m writing music, I’m thinking about the clothes I want to wear on stage”
She already has in mind what she is suppose to wear before she perform on the stage. We can say that she allocate much time doing research, screening for items and material for her upcoming outfit before entering purchasing stage.
From the way she portrays herself in her fabulous outfit, we can conclude that she is very particular in everything that related to her style. In fact, she will take into consideration, even about small things to make sure everything i perfect for her. She has a very high involvement in purchasing an item. No wonder why she always creates a “wow” effect while presenting herself to the crowd. She once quoted that she doesn’t consider her own clothing to be outrageous, but the truth is that people don’t have the same reference that she does. Maybe for her, it is beautiful and artistic. Meanwhile, people see it is outrageous and crazy.
“People assume that when I’m off stage I transform back into someone else. But I truly believe in the glamorous lifestyle that I present to the outside world. I love glamor. A glamorous life is quite different to a life of luxury. I don’t need luxury. “I love Dolce & Gabbana. I love Versace. I love the crazy, more eccentric stuff. I can’t pay my rent, but I’m f—ing gorgeous.”
Even though she has stated that luxury is not important to her, but she has a high taste in famous brand and designers, especially for her outfit and shoes. She will make sure that she is the only one who possess the desired design. She has a high contact and works well with popular designers such as Alexander McQueen, Marko Mitanovski, Donatella Versace and many more. She is truly confident to be the way she is without any doubt, despite what people might say about her. Peoples’ evaluation will not bring any impact to her. Just wondering, if you don’t have excessive money, how can you live in a glamorous way, and how to purchase the expensive things?
“Archived and expertly cared for in the spirit and love of Michael Jackson, his bravery and fans worldwide.”
Lady Gaga spent a very huge amount of money for a Michael Jackson costume for the sake of giving tribute to that legendary singer. Sometimes she just spends what she wants without thinking whether it is worth it or not. People keep questioning her and Gaga said “ It’s honestly true that money mean nothing to me”. She is willing to spend as long as she can create her personal style and people will keep bragging about what she has done to the public. It is undeniable that she spends a lot in finding the best designers ever for designing the most popular outfit, but desired comes first for Gaga. Money is not an obstacle.
“I don’t think I could live without hair, makeup and styling, let alone be the performer I am”.
Women and cosmetics compliment each other. Beauty and women will never be apart. Gaga always puts heavy make up on her face and it shows that she spend a lot for her beautification purposes. We rarely see her with bare face because make up could bring some sort of confidence to her. In addition, she is spending a lot of money on consuming healthy food. She once reportedly spent over $60 000 for 27 Koi fish directly from Japan. “ I do yoga, I do Bikram and I run, and I eat really healthy. You know, my work sort of feeds me. I keep in shape by working hard”. Yet, she even had professional help to keep her on strict diet plan.
“You have to be unique, and different, and shine in your own way”
As an artist, she has a very high expectation and very passionate towards her career life. This is the reason why most of her outfits are differ from others and have it own uniqueness. She loves wearing colorful thing which can bring her joyful while putting it on her body. The objective is for people to pay attention to what she wears and this is one of the reason why she pays so much effort in her style to build up her unique personality. She is never afraid to express herself in the form of fashion. She did mention that it is easy to be different, but definitely complicated to be unique. She even claimed herself as a fashion evolution and always look gorgeous. We believe that every customer is different in our way, but she chooses to be extremely unique and different from others. In other words, she does not prefer someone else resembling or imitating her styles-unfortunately she invest a huge amount of money to be unique.
“ I am an artist, and I have the ability and the free will to choose the way the world will envision me”.
So, tell me who can stop her from expressing her creative idea into her fashion form?
“I like black because it is a vacant space”.
Lady Gaga loves black and lavender colour. That is why most of her outfits are black in colour. As we know black represent elegant and superior. Black is associated with power, fear, strength and authority. Black also a formal, elegant and prestigious color. This colour can affect the mind and often represent the emotions and action in teenager and youth. In fact, black colour really suits Lady Gaga very well. She has a very strong personality and courages to perform her needs without concerning others’ opinion except her designers.
“You shouldn’t have to have money to have a luxury fragrance”.
This is among her famous quote when people questioned about her looks. Apparently, We can see from the most outrageous meat outfit was actually cheap. It was analysed by Peter Cacioppo, a butcher at Ottomanelli Brothers on New York’s Upper East side. The cost of producing the outfit is not expensive, but it is able to capture attention as well as bringing a very huge impact in the fashion industry. She tours the world in one eye-popping outfit after one another. Based on this statement, we know another side of Gaga. She knows how to appreciate the value of items from what she purchased.
“ I would rather die than have my fans not see me in a pair of high heels. I’d never give up my wigs or hats for anything”.
Heels and accessories display her true identity. She never cares if it makes her feel uncomfortable as long as she able to potray her identity. Pride is the most important element for her. She invests a lot of money for customizing the “weird” heels. Sometimes, she are not able to walk properly due to the weirdness attributes of the heels. But she just put it aside. Gaga even mentions that she put too much effort on her wigs, sunglasses, hats, necklaces. Her accessories play a large role in her overall image. She admitted that she had such an emotional attachment towards those things whenever she sees them.
“ I am an artist, and I have the ability and free will to choose the way the world will envision me”
She never relies on the other when it comes to shopping things. Fashion is not merely fashion, but it brings ultimate satisfaction to her. That is Lady Gaga. Always wanted to look stunning, sophisticated and fabulous. She was spotted shopping in Istanbul and her disguise apparently work well. She has a good sense in terms of purchasing and customizing those items. She is responsible for creating most of her clothing, props and stage sets. She has the ability to do so. For us, shopping with friends is much more fun and can be helpful, but shopping alone means the only opinion that matters is yours. Well, Lady Gaga only rely on her opinion because she know how to draw people’s attention.
“The only big things I’ve purchased are my dad’s heart valve and Rolls Royce for my parents, for their anniversary. And that was only because my dad had a Lady Gaga license plate on our old car and it wa making me crazy because he was getting followed everywhere, so I bought him a new car”.
She claimed that this is the biggest thing ever that she bought her parents. Despite of her image of the monster, She is not merely shops for her own benefits. She really cares about people surrounds her. She is being generous and even established the Born This Way Foundation, aiming to inspire youth and build better communities. On the other hand, she also willing to spend money for the sake of her fan. Gaga extremely loves her fans and appreciate them so much.
In my point of view and to be honest, she looks fabulous without those heavy make up, outfits and accessories. In fact, she definitely looks younger compare to her real age. Well, she eventually became an excellent artist because she got talent. But I think she could evaluate whether something worth buying or not. She has to learn from the past and shops wisely in the future.