One of the most important decisions at the end of the year is providing Year-end promotions for customers. Many companies make purchases in the last days of the year so they do not achieve the desired results.
In fact, it should be noted that the main purpose of the Year-end promotions is to establish and maintain a relationship. This means that many times the purpose of giving these types of gifts is to motivate and encourage customers and audiences to continue communicating in the coming business year.
Making Year-end promotions requires time and proper planning. Choosing an effective promotional is possible with the advice of experts and advertising companies active in this field. Therefore, we recommend that you start today so that you do not get involved in promotions in the last days of the year.
Important points in Year-end promotions
- Stop repeating:
When we talk about repetition, we do not mean, for example, if you gave a promotional pen last year, do not do it this year!
Instead, you can order an advertising pen with a new idea…
You want to give a pen to a Company Manager; it is better to stop writing your company name and profile on the body of the pencil and this time engraves the name of the company manager with an attractive short text. Do you think the customer forgets where he got this special promotions pencil as a gift?! Of course, do not forget the quality.
- Target customer sentiment
Sometimes your audience is people who rank high financially or socially. Offering expensive Year-end promotions may not be appealing. Among these are gifts that have spiritual value, for example, a traditional promotional gift that is handmade can be very special.
The difference between Year-end promotions and rewards:
The mission of a promotional gift is different from the reward; if you are going to offer a reward for a company or a unit in the company, it is better not to use the budget of Year-end promotions. Do not combine two subjects.
- Offer lasting Year end promotions
Quality is not something you give up because of a lack of budget; sometimes the effect of a promotional gift can be more effective than a street billboard, so do not miss this opportunity by offering a promotional gift without quality.
- Greeting card:
It is common all over the world to give a greeting card along with promotional gifts or rewards. Schedule this custom for the Year-end promotions.
Most people who receive these cards keep these cards as a souvenir. Unfortunately, gift card has become less popular due to the existence of virtual networks, but this does not mean that these greeting cards do not have a beneficial effect. It is better the name and family name of the addressee must be written on the envelope in typed form. Be careful in choosing the text inside the greeting card and be sure to include the name of the contact.
In addition to the senior person of the company or organization, it is better for another person, such as the CEO, to sign the card and Print your trademark on the envelope and inside the greeting card.
- Avoid writing your brand on all promotional gifts:
A beautiful sentence, a greeting can be more effective than your brand and logo on the promotional gift. Customers typically hold branded gifts without engraving.
When is the best time to start Year-end promotions?
The best time for Year-end promotions is when users are resting and have no particular mental concerns. The experts of the Albaloo site believe that if users are tired, their decision-making power is greatly reduced and they cannot decide whether or not to buy your advertising product.
When users are not in a good mood, they have no focus on the ads. It is even possible for repeated advertisements to bore their minds and make them angry.
Sometimes you even have to look at people’s pockets. Certainly, many people may have used up all their checklists and not even want to buy when they see a tempting ad.
You can get advice from the experts in Albaloo site this field to order the best and most effective design of your Year-end promotions. The use of specific and innovative ideas is the only factor that makes a difference in a competitive situation.