With so many restaurants to compete with, it’s important to make yours stand out from the rest. But who do you do that? Simple, just add some promotional items or special offers to your menu and publicize it! Many businesses utilize promotions to increase sales, get more clients and to spread the word about their company, which is something you can capitalize on to benefit your restaurant. A special offer or promotional item won’t just help with sales, but it’ll also help your restaurant connect with customers and attract new ones at the same time.
1. Target Guests
To capitalize on this special offer, it has to be done just right. So to maximize ROI, so the first thing you need to do is think about your target guests. Who are you trying to attract with this special promotion? Maybe it’s the early-bird crowd who come in for dinner at 4 pm or the date night parents who book their dining reservations weeks in advance when they can get a night out with their significant other away from the kids. Knowing who you want to target will help you figure out what type of promotional item or special offer to add to your menu and make people feel that it’s tailored just for them.
2. Clear Goals
Whenever you offer special offers to your menu, it has to be done with clear goals in mind. It can’t just be done because the restaurant across the street did something similar. When you have a clear goal in mind, you can easily measure your profit against. And if it’s done without any in-depth thought, it can really cost you in the end. You need to take into account if your restaurant can afford it and cover extra costs if needed. Before you do anything, you need to make sure that you calculate if the deal will indeed provide profits, taking into account advertising dollars and any marketing materials needed to make the offer successful.
3. Limited Time Offers
To make the special deal even more appealing, it needs to be available for a specific time to make people want to visit the restaurant before it’s too late. This forces guests to go and take advantage of the offer since it’ll make them think that they’ll lose out if they miss it. And with limited-time deals, it’s important not to offer them too often since it’ll defeat its exclusivity purpose.
4. Market The Offer
To help spread the word on the special offer, make sure you market it by sharing it on your social media channels. Provide special offers just that are exclusive to social media to get more Facebook likes and make sure to Tweet it out to your Twitter following. This is an easy and cost-effective way to market the offer and a fast way to do it if it’s an impromptu deal.